Communications & Community Outreach


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Effective communications and community outreach are critical to building support for your school, whether you are trying to reach potential students and their families, the larger community, elected officials or the media. Engage your audience to showcase the strength of your school and demonstrate that charters are transforming public education and the lives of children in your region and across the state!

Here are some ways that CCSA provides communications support to our members:

  1. Reviewing and providing feedback on marketing and press materials
  2. Distributing press releases
  3. Putting schools in touch with their local media
  4. Providing online communications training
  5. Providing tip sheets and resources.

A great place to start is by evaluating your current materials and outreach using our Communications and Marketing Checklist. What are you already doing right and where could you make improvements?

Are you a school developer? This tip sheet and check list has recommendations for every step of the development cycle.

If you can't find an answer to your question here or need some advice specific to your school and region, email CCSA's communication team.

Browse even more resources in the Library

  • Sharing the Truth about Charters
    Introduction to communications and community outreach for charter schools
  • Communications 101
    Introduction to communications and community outreach for charter schools
  • Reaching Out to the Media
    Tips for proactively reaching out to your local media and pitching stories about your school
  • Web and Social Media
    How charter schools can use their web sites and social media to outreach to the community online
  • Building Your Community Presence
    Telling the charter story not only helps your school, but the entire charter movement. Here are suggestions for events and other ways to promote your school's success while strengthening your community relationships.

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